Tap takeover
German: Tap Takeover Also known as: Tap-Takeover
An event in which a brewery fills several or all taps of a venue with its beers.
At a tap takeover, a brewery takes over some or all of the taps of a bar or venue for an evening or a day. Special or rare beers are usually on offer and brewery representatives are present.
Such events are part of the craft scene; they raise brand awareness and let guests try a range of beers. For the venue they mean variety.
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